CLEAR PATH LITE

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CLEAR PATH LITE .

The Clear Path Playbook

This is the core guide that explains how professional sellers price, market, and manage a real estate transaction. It covers buyer psychology, pricing strategy, marketing momentum, negotiation dynamics, and the Clear Path Plan.

The Clear Path Playbook (Downloadable): A step-by-step guide that explains how professional sellers price, market, and manage a home sale from listing to closing.

Clear Path Toolkit

These tools are designed to help you apply what you learn in the Playbook and stay organized throughout your sale. Below are the links to each individual tool, which are also viewable via QR code at the end of each section, as well as in the Toolkit index on pages 110-111 of the Playbook.

Days on Market Case Study: Illustrates how time on the market can influence buyer perception and price outcomes using real-world listing examples.

Comps Worksheet: Helps you compare similar homes side-by-side so you can better understand how your property fits within the market.

Photo & Media Shot Checklist: Ensures all key rooms, features, and angles are captured during photography or video.

Pre-Photo Prep Guide: Guides you through preparing your home so listing photos look clean, bright, and neutral.

Text & Social Media Scripts: Provides sample messages to help you share your listing in a natural, non-salesy way.

Rehab Rules Guide: Outlines how sellers typically evaluate updates by weighing cost, time, and buyer appeal.

Buyer Red Flags Guide: Highlights common patterns sellers often notice in buyer behavior during the offer and negotiation process.

Pre-Showing Routine: Provides a quick reset checklist to help your home look its best before each showing.

Contract & Paperwork Prep Guide: Explains the types of documents commonly involved before and during escrow.

Seller Net Sheet: Estimates how much you may take home from a sale after typical costs, helping you understand the financial impact of different price and fee scenarios.

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